Last Thursday, I went out to Polka Dots along with my room partner (MBA-Marketing) and his Girl friend. I still had my last paper(Research Methodology) to give, so Time was of an essence in choice of restaurant. Polka Dots fitted the bill, it was near, it had faster service,and it had a good food.
Not surprisingly, FATTY food make my brain work on overdrive. Or its pain to be Kabbab mein Hadi (though they had a different opinion about this!!). A stray thought ran in my mind: Would POLKA DOTS be so efficient on the other days too. Would the waiter be as courteous on the other days? Would the food taste so good every day? Is the food as good on crowded Fridays, Saturdays and Sundays? Do I go out ever on Fridays, Saturdays and Sundays? Occasionally( I have always cringed at all of those occasions) and during my college days but a lot had changed.
Stray thoughts that follow a chain sometimes can lead you to unknown Insights.
Saturday is a Holiday to most people same goes for Sunday. So its not surprising that People enjoy a meal out on these days, enjoy a movie on Friday, Saturday, and Sundays. So these Days are heavily crowded on most nights. So, I somehow latched on to Thursdays and Wednesdays for my fun days whether it was movies or a good meal out. I asked my friend why dont we go out for food on Saturdays? Aarey yaar Weekend mein Bahut bhid rehta hai. And why not on Monday? Aarey Monday ko BOSS nahi chodega plus pura weekend ka pada hua kaam. And why not on Tuesday? He was getting agitated now ( Kabab mein Hadi). He did not reply(You see you should never make a marketing person a part of your Survey)... just murmured few profanities at me!
I had my answer. Most people behaved this way within my circle of friends.
And then I remembered , some time back we had an Alumnus of PUMBA from Pune Central explaining this seemingly un-explained phenomenon "Why some of the Party dresses see a Spike on Wednesday and Thursday Evening in PUNE?"
Did the same reasoning runs for Parties too?
A significant population should have shifted from Friday Nights to Thursdays! To cause an increase in sales for some type of Party Dresses. If so what is this consumer?
DINK? or College Students with more disposable Income?
Perhaps this is a good topic for RM.
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Fairly acceptable as far as restaurants are concerned but then i have my reservations for Pune central footfalls. Really a topic for RM. I suppose we should take some expert help from markting forum on this.
ReplyDeleteAlso a correction, the person who had come from Pune central was not PUMBA alumnus.
ReplyDeleteThere would not be a necessary rise in footfall but some dresses (party wears) at price point acceptable to DINK couple and College students with more disposable income would consequently see higher sales on those days.
ReplyDeleteI agree that people who want to avoid rush prefer weekdays to visit malls. Also few outlets have higher prices on weekends than on weekdays. Ex. Pizzeria
ReplyDeleteI believe it may be possible for most of the working people who stay near the workplace to spare time on weekdays. But for many who spend long time travelling daily may prefer weekend visits.
What does DINK stand for?
Double income no kids
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